관광호텔산업의 BSC 관점간의 연계성 분석

• 영문명: The Relationships Among BSC Evaluation Indicators in the Hotel Industry
• 발행기관: 한국관광학회
• 저자명: 박무현 박정아
• 간행물 정보: 『관광학연구』제28권 제3호, 161~179쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

This study sought to find out whether Kaplan and Norton’s BSC (1992, 1993, 1996), which compensated for the weakness of relying solely on finances, could be used to evaluate hotel performance. Specifically, this study aimed to create a new measurement system including factors that do not figure in a strictly financial means of evaluation, such as customer satisfaction and employee morale. This study found that the learning and growth evaluation factor affected financial performance directly, and was mediated by internal and customer-oriented evaluation factors.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석 결과 및 가설검정

Ⅴ. 결론

참고문헌

키워드

BSC 재무적 관점 고객관점 내부관점 학습․성장관점