문화관광축제 만족도 조사 평가항목에 대한 가중치 부여의 필요성

• 영문명: Necessity of Weighting of Evaluation Items of Satisfaction Survey on Cultural Tourism Festival
• 발행기관: 관광경영학회
• 저자명: 최진희 최경호
• 간행물 정보: 『관광경영연구』제24권 제3호, 767~778쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.05.31

영문 초록

The cultural tourism festival is increasing its role as a means of revitalizing the region's economy by revitalizing its unique culture and traditions, improving its image. Accordingly, the central government, centered on the Ministry of Culture, Sports and Tourism, has been developing and supporting policies to promote this. All 40 festivals, which are supported by the Ministry of Culture, Sports and Tourism in 2018, are evaluated by expert field monitoring, consumer evaluation, local self-performance evaluation, and comprehensive evaluation. An important objective of evaluating cultural tourism festivals is for fair support, and the validity of the evaluation is essential for the correct selection. Therefore, this study aims to solve the problem of the current satisfaction evaluation method using the simple average, which is a factor that can impair the validity of the evaluation. As a result of conducting sensitivity analysis that weighted survey evaluation items, the ranking of previous festival evaluations was reversed. In other words, it was analyzed that it is highly desirable to consider weights by satisfaction survey items in order to derive reasonable results for the purpose of evaluating the annual festival. In addition, there was a need to develop weights using methods such as evaluating scores and rankings using the fuzzy TOPSIS method, increasing the number of valid samples of satisfaction surveys, and hierarchical decision making (AHP) methods.

목차

Ⅰ. 서 론

Ⅱ. 연구 방법

Ⅲ. 민감도 결과분석 및 해석

Ⅳ. 결론 및 제언

참고문헌

키워드

Sensitivity Analysis Weighting Cultural Tourism Festival Multi-Criteria Decision Making Satisfaction Survey