컨벤션센터 서비스스케이프가 전시회 참관객의 만족과 행동의도에 미치는 영향

• 영문명: The Effect of the Convention Center Servicescape on Exhibition Attendees' Satisfaction and Behavior Intention: Focused on Suwon Convention Center
• 발행기관: 관광경영학회
• 저자명: 정봉희
• 간행물 정보: 『관광경영연구』제24권 제1호, 343~361쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.01.31

영문 초록

The purpose of this study is to examine the effects of convention center’ servicescape on exhibition attendees' satisfaction and behavior intention. Accordingly, a total of 282 valid samples were collected from participants of the event held in Suwon Convention Center and analyzed using frequency analysis, factor analysis, reliability analysis, multiple regression analysis. The results of this study are as follows. First, the convention center’ servicescape factor(accessibility, pleasantness, aesthetics, convenience, cleanliness) has a positive effect on customers' satisfaction. Second, the convention center’ servicescape factor(accessibility, pleasantness, aesthetics, cleanliness) has a positive effect on behavior intention. Third, the more satisfaction the customers can perceive, the higher rises the behavior intention. Therefore, the results of this study will be useful in enhancing customer satisfaction and improving revisit through management of servicescape factors. Based on the results of this study, it provides practical implications for the operation strategy of the convention center servicescape.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Convention Center Servicescape Satisfaction Behaviour Intention