대학생의 LCC 항공사에 대한 사전지식과 선택속성이 행동의도에 미치는 영향관계 분석

• 영문명: A Study on Effects of LCC Prior knowledge and Selection Attributes on Behavioral Intention of University Students
• 발행기관: 관광경영학회
• 저자명: 박희정
• 간행물 정보: 『관광경영연구』제24권 제1호, 75~98쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.01.31

영문 초록

The recent emergence and growth of LCC airlines is an important reason behind the change in travel patterns, and among them, the university students have the potential as an important target market for LCC. The purpose of this study is to understand the relationship between LCC prior knowledge, selection attributes and behavioral intention of University students. To achieve the goal of the study, total of 216 surveys were distributed to the field survey. The data was analyzed using the SPSS 24.0 version program. As a result, Economic prices were found to be the most important of university students' LCC selection attributes. And LCC selection attributes were classified ‘aircraft operation factor’, ‘in-flight factor’, ‘service factor’, ‘image factor’ and ‘price factor’. Prior knowledge and Behavioral intention were tied up with one factor. LCC selection attributes had effect on behavioral intention(‘aircraft operation factor’, ‘service factor’, ‘image factor’ and ‘price factor’) of university students. LCC prior knowledge had effect on behavioral intention of university students. In the future, the results of this study are expected to help LCC airlines to help develop practical and specific product and marketing strategies based on understanding the consumer decision-making process.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

LCC(Low Cost Carrier) Prior Knowledge Selection Attributes Behavioral Intention University Students