여행비용법을 이용한 지역축제의 가치추정

• 영문명: Estimation of Value of Local Festival Using Travel Cost Method: Focusing on the 21st Danyang Ondal Culture Festival
• 발행기관: 관광경영학회
• 저자명: 조문식 한상필
• 간행물 정보: 『관광경영연구』제24권 제1호, 213~234쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.01.31

영문 초록

The purpose of this study, the estimated of results the variables affecting the visit demand of the Danyang Ondal Culture Festival using the Travel Cost Method (TCM). In order to purpose the research goal, the study conducted the survey in the venue of the festival and selected the research subjects at random sampleing. If you look at the results of the study, are presented as having relatively more tourists close to women and married visits. In addition, among the four factors that constitute the festival service quality, two factors are influenced by visit demand positive (+) and visitors to Danyang Ondal Culture Festival showed a positive effect on visit demand satisfaction in relation to the event contents and amenities. The economic benefit of tourists visiting the Danyang Ondal Culture Festival is estimated to be 157,978 won. In conclusion, In this study the Danyang Ondal Culture Festival was approached as a value of socio-economic and presented as such, implications for the socio-economic value of the local festival to be gained through the feasibility.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Local Festival Service Quality Visit Demand Travel Cost Method