관광경험이 관광지 만족과 충성도에 미치는 영향

• 영문명: Exploring the Effect of Tourism Experience on Tourist Satisfaction and Destination Loyalty: Moderating Effect of Visit Experience
• 발행기관: 관광경영학회
• 저자명: 최수진 김빈 가정혜
• 간행물 정보: 『관광경영연구』제24권 제1호, 187~211쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.01.31

영문 초록

This study aims to explore the effect of tourism experience on tourist satisfaction and destination loyalty and examine the moderating effect of the past visiting experiences on this relationship. The study results indicated that tourism experiences influenced both tourist satisfaction and destination loyalty. Among tourism experience factors, refreshment had the strongest impacts on destination loyalty as well as tourist satisfaction. Tourists’ prior visiting experiences moderated the influence of tourism experience on tourist satisfaction and destination loyalty. The more tourists have experiences the more satisfied from tourism experience at the destination and the more experiences they have at the destination, the more likely they pursue the knowledgeable and distinctive experiences at the destination. Based on these findings, the study suggested several practical implications for the destination marketers who plan to provide meaningful tourism experiences with the visitors to their destinations.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Tourism Experience Satisfaction Destination Loyalty Visit Experience Moderating Effect