기호학적 분석에 의한 지역축제 특성 연구

• 영문명: Research on Characteristics of Local Festival by Semiological Analysis: Focusing on Local Representative Festival in Jeonbuk
• 발행기관: 한국관광학회
• 저자명: 최영기 허문경
• 간행물 정보: 『관광학연구』제36권 제6호, 317~338쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.08.31

영문 초록

For this study, semiological Analysis was applied based on existing local festival valuation criteria statements using an evaluation index of Ministry of Culture, Sports and Tourism aimed to make festival quality improvement valuation with various methodological approaches. Data were collected from January to December 2011. The reason of applying semiological analysis for research method is because adjectives which show festival attributes were frequently used by the six specialists who were involved in making the original report for festival valuation. For semiological analysis, extened theory of isotopie concept of A. J. Greimas and semantic creation modeling of R. Barthes were adopted. The new results of semiological analysis indicate the following; First, the festival valuation were indicated with a very simple image, 'pleasant/ unpleasant; Second. it showed the contradiction at service dimension between preciousness of environment and inconvenience semantically; and Third, it was able to analyze the process of conceptualizing of festival attributes such as 'availability' and 'initiative'. The results of this study are intended to benefit local festival's valuation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 분석

Ⅴ. 결론

참고문헌

키워드

지역축제 전라북도 문화관광 기호학 Festival Jeollabuk-do province Cultural tourism Semiotics