레크리에이션 전문화에 따른 자전거이용자 세분화 및 주행환경 선호도 분석

• 영문명: Analyses on Cyclists’ Segmentation and Cycling Environment Preferences According to Recreation Specialization
• 발행기관: 한국관광학회
• 저자명: 김현정 김남조
• 간행물 정보: 『관광학연구』제36권 제6호, 253~274쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.08.31

영문 초록

The aim of this article is to classify cyclists’ characteristics according to their recreation specialization level and to identify differences in preferences for cycling environments amongst the sub-groups. The sample was drawn from 39 online cyclist clubs which comprise greater than 10,000 members. Cluster analysis showed that respondents were divided into categories of high, medium, and low specialization according to their behavioral, affective and cognitive dimensions of specialization. Futhermore, there were significant differences in some factors of environment preferences among three groups. The High specialization group prefers ‘connectivity with outside of cycle lane’ more than the low specialization group, while the low specialization group prefers ‘amenities’ more than the medium specialization group. The study applies recreation specialization theory towards cyclists, and measures specialization levels using multi-dimensional scales including behavioral, affective, cognitive dimensions. Consequently, the results suggest that cyclists also represents a scope of specialization.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

레크리에이션 전문화 자전거이용자 주행환경 선호도 자전거도로 Recreation specialization Cyclists Cycling environment preference Cycle lane