觀光地 親熟度의 差異認識에 관한 探索硏究

• 영문명: Perceived Differences of Destination Familiarity: Perspectives of Australians toward Korea, China, and Japan
• 발행기관: 한국관광학회
• 저자명: 김하니 任恩淳 金亨坤
• 간행물 정보: 『관광학연구』제33권 제7호, 335~354쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

This study examined the perceptions of Australians as to how they differ in terms of their perceived level of familiarity toward Korea, Japan, and China as a tourism destination. This study further investigated the influence of various information sources on their perceived familiarity toward each country. Data were collected from 374 Australians at Adelaide, Australia in 2007. The results of study showed that Australians tend to have a lower degree of familiarity toward Korea compared to Japan and China. For each country, there also existed a discriminating influence of information sources on the level of perceived familiarity. The impact of word of mouth and books on constructing the perceived familiarity was found to be the most significant for all three countries although the influence of DM was found to be more significant for Korea than the other two countries.

목차

Ⅰ. 서론

Ⅱ. 친숙도

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

관광지 친숙도 호주 정보원천 친숙도 차이인식 Destination familiarity Australia Information source Perceived differences of familiarity