生態觀光地 施設 要求度와 濕地 生態觀光 體驗 프로그램 選好度

• 영문명: Ecotourists' Needs and Preferences of Eco-tourism Facilities and Programs in Wetlands
• 발행기관: 한국관광학회
• 저자명: 余好根 朴逢圭 尹太煥
• 간행물 정보: 『관광학연구』제33권 제7호, 247~267쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

This study aimed to analyze ecotourists‘ needs and preferences on eco-tourism programs and facilities. A total of 397 usable questionnaires were collected from two wetlands, which are located in the south west part of Korea. Results revealed that the ecotourists' preference toward eco-tourism facilities. had statistically significant positive relationship with their need for the eco-tourism experience programs. In particular, those who had strong preference toward convenience facilities wanted ethnic hands-on activities, while those who had strong preference toward direct facilities such as bird observatory had more needs on environmental education and hands-on activities. From the findings, this study suggests that ecotourism market segmentation strategy should be conducted based on the ecotourists characteristics and their pursuing needs.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계 및 조사방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

관광객 생태관광 체험프로그램 요구도 선호도 지속가능한 관광 녹색성장 환경 Tourist Eco-tourism Experience program Needs Preferences Sustainable tourism Green growth Environment