중요도-수행도 분석연구의 개성에 관한 연구

• 영문명: Improvement of importance-Performance Analysis Study
• 발행기관: 한국관광학회
• 저자명: 표성수
• 간행물 정보: 『관광학연구』제33권 제4호, 227~251쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.08.31

영문 초록

The purpose of this study is to investigate the procedure for improving the importance-performance analysis by applying Kano model in choosing attributes to concentrate after classifying attributes. The Kano model uses dummy variables to classify attributes so that a group of variables has similar characteristics. The groups could be excitement, performance, and basic factors. Author used knowledge data of tourist destinations to compare three results of IPA. The study results suggest to use impact range-performance and impact-asymmetry in IPA. The procedure may be an appropriate and useful tool to choose attributes to concentrate. It is hoped that other areas, besides satisfaction studies, could apply this procedure in various applications.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증 분석

Ⅳ. 논의

Ⅴ. 결론

참고문헌

키워드

중요도-수행도 분석 카노모델 비대칭성 영향범위 영향-비대칭지수 IPA: Importance-Performance Analysis Kano-model Asymmetry Impact range Impact-Asymmetry index