여행사와 연예기획사의 팬미팅이벤트 협력방안

• 영문명: Travel Agency and Entertainment Management Company’s Collaboration with Fan Meeting Event: Singer, ‘A’s Fan Meeting Event in Tokyo
• 발행기관: 한국관광학회
• 저자명: 양승훈 장준수
• 간행물 정보: 『관광학연구』제33권 제4호, 127~142쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.08.31

영문 초록

Entertainment business influences all industries, giving a birth to Hallyu(Korean wave) tourism and loyal fans overseas. Such development also provides new business opportunity for entertainment management companies and travel agencies, who are sharing same target market. Object of this study is the way how to convert fans into tourists by collaboration of two business entities. Case study and literature review revealed that the present transaction stage should be moved to more constructive collaboration stage. Travel agency is not merely another agency of entertainment company but business partners who plan and operate fan meeting event together, capitalizing new relations into sustainable Hallyu.

목차

Ⅰ. 서론

Ⅱ. 팬미팅 이벤트

Ⅲ. 가수 ‘A’의 동경 팬미팅 행사 사례

Ⅳ. 결론 및 한계점

참고문헌

키워드

팬미팅 행사 엔터테인먼트 협력관계 한류관광 Fan meeting event Entertainment Collaboration relation Hallyu tourism