CEO의 와인지식수준과 와인스트레스요인에 관한 연구

• 영문명: Wine Knowledge Level and Stress Factors of CEO
• 발행기관: 한국관광학회
• 저자명: 정미란 고재윤
• 간행물 정보: 『관광학연구』제33권 제4호, 209~225쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.08.31

영문 초록

This paper is to identify stress factors of CEO for wines and wine knowledge level. A factor analysis delineated four dimensions of stress factors of wine: wine making, wine manner, wine quality, wine evaluation. The regression analysis yielded all of the factors had influence on the stress of CEO for wines and the cluster analysis produced three clusters: Wine outsiders, Beverage wine consumers, Aspirational drinkers. Wine outsiders were founde more stressful for wine than other groups. Implications are discussed relative to wine education for CEO.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 결과분석

Ⅴ. 결론

참고문헌

키워드

최고경영자 와인지식수준 스트레스 CEO Wine knowledge level Stress