관광정보와 방문동기에 따른 관광지 이미지형성과 관광지 충성도간의 구조모델분석

• 영문명: The Structural Equation Modeling approach to the relationship between tourism destination image formation and destination loyalty based on tourist information and motivations
• 발행기관: 한국관광학회
• 저자명: 김상균 현용호 한진수
• 간행물 정보: 『관광학연구』제30권 제2호, 299~319쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.04.30

영문 초록

Using a survey against the respondents visiting ‘Beatles Story’ museum, Liverpool, UK. this article investigates whether tourist information and visit motivations significantly impact on tourist’s destination image formation and destination loyalty. Travel motivations were used for internal factor while the quantity of travel information was used for external one in order to measure the structural equation model constructed by cognitive image, affective image and destination loyalty. Information quantity was found significantly influencing cognitive image while motivations influenced both cognitive and affective image. On the other hand cognitive image exerted an impact on destination loyalty whereas affective image did not. These findings seem to endorse an attitude theory supported by Bagozzi and Baloglu.

목차

I. 서론

II. 이론적 배경

III. 연구모형 및 가설의 설정

IV. 연구 방법

V. 분석결과

VI. 결론

참고문헌

키워드

관광방문동기 경험정보량 관광지 이미지 형성이론 관광지 충성도 비틀즈 테마시티