가맹점주의 직무가치가 직무효과성에 미치는 영향 연구

• 영문명: Franchisee's Work Values and the Impact of Franchisees’ Perceived Work Values on the Job Effectiveness
• 발행기관: 한국관광학회
• 저자명: 김영훈
• 간행물 정보: 『관광학연구』제30권 제2호, 279~297쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.04.30

영문 초록

This study examines a discriminant validity between the franchisees’ perceived work values and job effectiveness variables and tests the impacts of work values determinants on the job effectiveness. 231 franchisees data were gathered from Seoul, Pusan, and Taegu cities. The confirmatory factor analysis indicated that franchisees’ work values were composed of three dimensions( i.e. extrinsic variable, intrinsic variables, additional variables) and five factors(i.e. economic stability, recognition, professionalism, way of life, relationship). And the result of mediated regression and structural equation model analysis showed that work values determinants had influences on the job effectiveness variables and the job effectiveness variables also had influence on the job durability.

목차

I. 서론

II. 이론 고찰

III. 연구의 가설 및 방법

IV. 연구방법 및 실증분석

III. 결론 및 제언

참고문헌

키워드

프랜차이즈 시스템 가맹점 직무가치 직무효과