가맹사업자의 통제와 지원이 외식프랜차이즈 동일성 유지에 미치는 영향

• 영문명: Franchisor’s Control and Support ormity of Restaurant Franchise
• 발행기관: 한국관광학회
• 저자명: 이자형 윤지환
• 간행물 정보: 『관광학연구』제30권 제2호, 259~277쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.04.30

영문 초록

Franchise success depends on the establishment level between franchisor and franchisee. This paper has explored the franchisor’s control and support on uniformity of restaurant franchise. Results indicated that restaurant franchisors were aware of need for maintaining uniformity and they have been applying control method. Enhancing the uniformity was drawn when four controling methods: i.e. field audit, mystery shopping, financial management, and peer monitoring are applied. Also franchisor’s material support and education support are significantly associated with uniformity of franchise. Especially, franchisor’s administration manual was found remarkably influencing the franchise uniformity.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론 및 시사점

참고문헌

키워드

프랜차이즈 가맹사업자 통제 지원 동일성