풀코스 마라톤 참가자의 서비스 만족과 재참가 의도간의 관계

• 영문명: Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon
• 발행기관: 한국관광학회
• 저자명: 차석빈
• 간행물 정보: 『관광학연구』제30권 제2호, 13~30쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.04.30

영문 초록

Using marathon club membership as a segmentation variable, author investigated the relationship between full-course marathoners’ satisfaction dimensions of service attributes and their re-attendance intention in future racing. The analysis revealed that there were six satisfaction dimensions such as race management, awards and events, ancillary service, entry service, eligibility requirements, and pre-race programs. Marathoners placed higher satisfaction mean scores on these six dimensions than did their counterparts. In terms of the relationship between runners’ satisfaction dimensions and their re-attend intention, race management and pre-race programs had an effect on members’ re-attend intention whereas race management and entry process had on their counterparts’ re-attend intention.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과 및 논의

V. 결론

참고문헌

키워드

마라톤 클럽 회원제도 서비스 만족도 재참가 의도