섬 관광목적지 매력성 비교 연구

• 영문명: Attractiveness of Islands as Tourist Destination: A Comparative Study of Jeju in Korea and Okinawa in Japan
• 발행기관: 한국관광학회
• 저자명: 오상훈 고계성
• 간행물 정보: 『관광학연구』제30권 제2호, 201~216쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.04.30

영문 초록

Using Importance-Performance analysis, a quadrant method, this paper examines island destinations as tourist attraction. The study island considered are Jeju in the southern Korean peninsula and Okinawa island in south-pacific of Japan. Visiting tourists to both islands were asked to rate attractiveness attributes of each island. The results indicate that at quadrantⅠ(keep it up), those visited Jeju involved the attributes such as natural attraction, scenery, public hygiene, safety, cultural attraction, and localism, while those visited Okinawa were the ones such as natural beauty, localism, public hygiene, safety, hospitality, and social mood. At quadrant Ⅱ(Concentration), Jeju took the comfortable traffic condition and hospitality, but Okinawa was found taking the weather and traffic condition within destination. The results may support the tourism destination manager and planner understand the way of satisfying island tourists.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 연구결과의 해석

V. 결론

참고문헌

키워드

섬 관광 관광목적지 매력성 중요도 성취도(성과)