한ㆍ중 대학생 인터넷쇼핑에 대한 태도 및 이용의도에 관한 연구

• 영문명: A Comparative Study on College Students Consumer’s Attitude and Intention to Use Internet Shopping between Korea and China
• 발행기관: 한국통상정보학회
• 저자명: 임영세(Young-Se Lim) 곡효애(Xiaoai Qu)
• 간행물 정보: 『통상정보연구』제10권 제1호, 33~49쪽, 전체 17쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.03.30

영문 초록

Many foreign enterprises have begun to pay attention to China market recently, and enter this big market successively. Thus, it is very essential and valuable to understand China internet market well, especially the internet shopping mall market, and to find out the best strategy to build the internet shopping mall in China.The purpose of this comparative study is; (a) to compare with college students consumer’s attitude and intention to use internet shopping, (b) to understand the use status of China internet shopping and the purchase situation of Chinese consumer, (c) basing on existing research, to master consumers’ consideration items while making the purchase decision, and also master the advantages and disadvantages of internet shopping which consumers realized.

목차

Ⅰ. 서론

Ⅱ. 한국 및 중국의 인터넷쇼핑 현황

Ⅲ. 연구모형 및 가설의 설정

Ⅳ. 실증적 분석 및 결과 해석

Ⅴ. 결론

참고문헌

키워드

Internet Shopping Comparative Study Internet Shopping’s Attribute