온라인 경험가치가 소비자 신뢰 및 감정에 미치는 영향

• 영문명: The Influence of Online Experimental Value on Affect and Trust, and re-visit Intention
• 발행기관: 한국통상정보학회
• 저자명: 김상조(Sang-Jo Kim)
• 간행물 정보: 『통상정보연구』제10권 제1호, 117~135쪽, 전체 19쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.03.30

영문 초록

It may be claimed that generating revisit intention is very important task in online marketing environment. The purposes of this study were to investigate empirically the relationships among online experiential value, affect, trust and re-visit intention in Internet Shopping store. The results of this study suggest that the service experiential value and economic experiential value significantly have influence on trust and affect. But playfulness experiential and aesthetic experiential values had not effect trust. And trust and affect factors significantly influenced intention of re-visit. Based on major findings of this study, both academic and practical issues were discussed and suggestions in this paper.

목차

Ⅰ. 연구배경 및 연구내용

Ⅱ. 이론적 고찰

Ⅲ. 연구모형 및 연구방법

Ⅳ. 분석 및 해석

Ⅴ. 결론

참고문헌

키워드

online experiential value trust affect intention of re-visit