식생활라이프스타일에 따른 편의점도시락 메뉴선택속성의 중요도-만족도 차이분석

• 영문명: Menu selection attributes of convenience store lunch box according to food lifestyle through IPA analysis: Focused on college students in Busan
• 발행기관: 한국외식경영학회
• 저자명: 김인회(Kim In Hoe) 배금광(Bae Gum Kwang)
• 간행물 정보: 『외식경영연구』20권 2호, 33~52쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.04.30

영문 초록

The purposes of this study are to investigate the differences between importance and satisfaction of menu selection attributes of convenience store lunch box. In particular, food lifestyle variables were used as a moderating variable which can affect the differences. In order to achieve the purposes of this study, 160 responses were recruited to conduct main study with exploratory factor analysis, cluster analysis, and IPA analysis. The results reveals that the ingredient freshness, food quality, store sanitation, past experience, and food temperature are needed to recover customer satisfaction. In addition, the differences between importance and satisfaction of menu selection attributes of convenience store lunch box differ according to college student food lifestyle.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 분석 및 결론

Ⅴ. 시사점 및 한계점

참고문헌

키워드

Food lifestyle Convenience store lunch box Menu selection attributes