로컬푸드가 구매동기가 사회적 자본 형성과 재구매 의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effect of Local Food Purchase Motive on Social Capital Building and Repurchase Intention - Focused on the Consumer of Local Food store -
• 발행기관: 한국지역개발학회
• 저자명: 박재형(Park Jae Hyoung) 나주몽(Na Ju Mong)
• 간행물 정보: 『한국지역개발학회 세미나 논문집』2014년 춘계학술대회 발표집, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2014.05.30

영문 초록

The purpose of this study was verifying the social capital formation of local food and provide policy implications for the activation of local food and local development. For this purpose, a hypothesis was set up to figure out the customer’s motivation and SEM(Structural Equation modeling) which referred to the relationship between customer’s participation and social capital formation was organized. Based on previous studies, a questionnaire with operational definition were performed to analyze the customers using direct local food stores in Gwangju, Muan, and Yeosu. As a result, social motivation and economic motivation had the positive effect on buying local food but health care did not. As for the formation of social capital, it showed that participation affected networking and trust positively as well as networking also gave a positive effect on trust. According to the result, the bigger motivations such as social and economic motivation customers have, the bigger social capital formation is. In addition, people with high social motivation was not affected by convenience and people seeking high health motivation turned out to buy local food with low convenience. Those seeking high affordability turned out to highly purchase based on high convenience. With the results, the proposals are as follows; First, some effective promotions and education about local food are needed to encourage the customer’s motivation. Second, a local food stamp program is needed to vouch the stability and reliability of local food. Third, it is needed to make a council for the local food price and establish some strategies for better product value. Forth, a policy support regarding 6th industrialization of local food is needed. Fifth, a local food community or cooperative to further networking between the producers and customers should exist. Sixth, in case of a new direct local food store, which is renovated from an existing one, some strong promotions related to the brand new store is needed for stability and impact on regional development.

목차

Abstract

1. 서론

2. 이론적 고찰

3. 연구의 방법

4. 분석결과 및 시사점

5. 결론

참고문헌

키워드

로컬푸드 사회적 자본 구매동기 재구매 의도 Local Food Social Capital Purchase Motive Repurchase Intention