LED 미디어 파사드가 보행자 야간 경관 지각에 미치는 영향 분석

• 영문명: Analysis of LED Media Facade on Pedestrian Night Landscape Perception - Focused on Seoul Square Building -
• 발행기관: 한국지역개발학회
• 저자명: 한연오(Han, Yeon Oh) 조정필(Cho, Jeong Phil) 박태원(Park Tae Won)
• 간행물 정보: 『한국지역개발학회 세미나 논문집』2014년 춘계학술대회 발표집, 1~14쪽, 전체 14쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2014.05.30

영문 초록

As the modern city s interest in night atmosphere and the activities increases dramatically, the importance of the landscape of urban buildings is also increasing. The interest in urban landscape is focusing more on the after sunset hour rather than daytime due to the extended activity hours and the change in life pattern of the urban citizens. The purpose of the study is to analyze the effect of the sense of place developed by LED Media-Facade on pedestrian s feel about the landscape. Hence, the Seoul Square Building was chosen as the main research case target area. Located across the gateway into Seoul, Seoul station plaza, Daewoo Building was named Seoul Square after Morgan Stanley became the owner. 42,000 LED Pixels were installed in Media-Facade structure on the front surface of the building, making it the largest media-canvas in the world. LED media-facade technology is one of the technologies that is specialized to construct the urban area which brings a paradigm to urban areas, enabling the new urban design. This allows the creation of new form of city scenary in the urban area satisfying the pedestrians scenic experience. Also, this would increase the building s identity and awareness which will lead to increase in the brand and property value of the building.

목차

1. 서 론

2. 이론적 고찰

3. 대상지 개요

4. 실증분석

5. 결과 및 해석

5. 결론 및 시사점

참 고 문 헌

키워드

미디어파사드(Media Facade) 야간경관(Night Landscape) 서울스퀘어(Seoul Square) 요인분석(Factor Analysis) 다중회귀분석(Multiple Regression Analysis)