농촌지역축제의 만족도가 지역경제활성화에 미치는 영향분석

• 영문명: Analysis on Inlluence of Local Feslival Salislaclion in Rural Area on Regional Revilalizalion
• 발행기관: 한국지역개발학회
• 저자명: 심규원(Sim. Kyu-Won) 조덕호(Cho. Deok-Ho)
• 간행물 정보: 『한국지역개발학회지』제21권 제4호, 249~264쪽, 전체 16쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

The goals of lhis Sludy are to figure out the policy alternalives in order to promote the rional economκ activities through analyzing the 1∞al festival in rural area. It analyzes the impacts on the local economκ revita1ization by the examining the correlations among the service quality, visitors’ satisfaction, and loyalty of local Acacia Honey 8ee Festival. The resulls of sιudy showed that festival participation experiences, loya1ty, and reional revitalization effected positivy on vlSltor’s satisfactions but festival facility and servlce were notated with them. As a result, local festival must focus on enhancing visitor' s satisfaction through the improvement ils service and attractive returning program It will result in the successful local festival and regional revitalization.