Fun of Different Kind on IS (Internet and mobile service)

• 발행기관: 한국산업경영학회
• 저자명: 권순재(Soon Jae Kwon)
• 간행물 정보: 『한국산업경영학회 발표논문집』2016년도 동계학술대회 발표논문집, 1~24쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.02.28

영문 초록

The comparison study done for to compare usage of mobile service and Internet showed interesting results. These results are suggesting that application types do differentiate type of fun that users experience. Dimension of fun is critical to understand IS differentiated between new and established applications. The development of the new construct should be extended further to include bigger and wider range of sample especially during the content validation. Even with some noteworthy limitations, the results from this study showed that fun construct is worth to be examined further in the future. This research was designed 1) to define and validate fun as a construct; 2) to develop research model with fun as one of its construct; and 3) to compare two different applications (Internet and mobile service).

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Framework

Ⅲ. Research Model and Hypotheses

Ⅳ. Research Methods

Ⅴ. Results

Ⅵ. Discussion and Conclusion

References

키워드

Type of Fun Internet Mobile