로드샵화장품의 구매의사결정 단계별 소비자행동과 소비자 만족도

• 영문명: The Consumers’ Behaviors and Satisfaction of Roadside Shop Cosmetics According to the Purchasing Decision Making Process
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 곽민주 이희숙
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제18권 제2호, 205~217쪽, 전체 13쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2014.12.01

영문 초록

The purpose of this study was to find the consumers’ behaviors and satisfaction of roadside shop cosmetics according to purchasing decision making process. On-line questionnaire survey was conducted from November 2 to 8, 2012, and 1,000 subjects were selected. Main results were as follows. First, the most important reason why respondents use roadside shop cosmetics was found to be quality rather than price. Second, when consumer purchase roadside shop cosmetics, only 61.9% of them checked the information on the box. Third, in the process of after purchasing, 15.5% of respondents experienced side effects of roadside shop cosmetics. Fourth, the type of functional cosmetics was found to be the lowest consumer satisfaction level. And fifth, out of subcategories of consumer satisfaction, service category showed the lowest level, especially, with sellers’ announcing about the policies of cosmetic products exchange and refund.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Roadside shop Cosmetics Consumer satisfaction