외식종사자의 조직몰입이 고객지향성에 미치는 영향연구

• 영문명: A Study on the Effect of Organization Commitment on Customer Orientation in Restaurants - Moderating Effect of Personal Characteristics -
• 발행기관: 한국외식경영학회
• 저자명: 이정원(Lee Jung Won) 송래헌(Song Rae Heon)
• 간행물 정보: 『외식경영연구』14권 5호, 367~388쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This study was to investigate the relationship between organization commitment and customer orientation among restaurant employees, and also to analyze the moderating effect of personal characteristics. The data was collected from 196 restaurant employees in Seoul and Kyonggi Province. and analyzed using SPSS Win. Ver. 11.5. The exploratory factor analyses identified three underlying dimensions of customer orientation; customer needs recognition, personal relation, and service delivery. And three underlying dimensions of personal characteristics were identified as agreeableness, extroversive, and conscientious with others. Hierarchical regressional analyses were employed to verify research hypotheses. Research findings revealed that there was significant relationship between organizational commitment and customer orientation. But there was moderating effect of conscientious with others in the relationship between organizational commitment and customer orientation. And implications of these results were examined.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사설계

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌

키워드

Organization commitment Customer orientation Personal characteristics