패밀리 레스토랑의 브랜드이미지가 고객만족에 미치는 영향 연구

• 영문명: The Impacts of Brand Image of Family Restaurant on Customer Satisfaction
• 발행기관: 한국외식경영학회
• 저자명: 김동준(Kim Dong Joon)
• 간행물 정보: 『외식경영연구』14권 5호, 45~69쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of this paper is to examine effect of brand image of family restaurant on customer satisfaction. This study was done to contribute to the establishment of the plan for family restaurant marketing through positive analysis. To the end, totally 250 copies of questionnaire sheets were distributed to main family restaurant in Daejeon from May 1 to 25, 2011, and 201 copies were used in the final analysis. For statistical analysis, SPSS 18.0 statistics program was used. This study investigated the effects of product factor, service factor, management factor and trademark factor as dependent variables on customer satisfaction in detail each measurement items. As a result of this study, brand image had influence on customer satisfaction, measurement items of all sub-factors in variable were significant influence on customer satisfaction partially.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Family restaurant Brand image Customer satisfaction