커피전문점의 가격공정성에 대한 선행요인과 고객만족 및 고객충성도에 대한 연구

• 영문명: A Study on Antecedent Factors of Coffee Shop's Price Fairness, Customer Satisfaction and Customer Loyalty
• 발행기관: 한국외식경영학회
• 저자명: 이애주(Lee Ae Joo) 김민선(Kim Min Sun)
• 간행물 정보: 『외식경영연구』14권 5호, 241~267쪽, 전체 26쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This study was to examine the antecedent and consequent factors of coffee shop's price fairness. A critical review of available literature on the issues were presented and specific attention was paid to price fairness and antecedent and consequent factors of coffee shop's price fairness. The data from 244 coffee shop customers was analyzed, which were collected by online survey and refined to coincide with the purpose of this study. Results of path diagram analysis indicated that the excellence of product, interior, and service were significant antecedents of price fairness, and the excellence of product and interior influenced customer satisfaction. And both customer satisfaction and loyalty were significant consequents of price fairness.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설

Ⅲ. 연구 설계

Ⅳ. 분석 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Coffee shop Price fairness Customer satisfaction Customer loyalty Product excellence Interior excellence Service excellence Access convenience