외식업주의 점포운영에 관한 지식이 영업성과에 미치는 영향에 관한 연구

• 영문명: A Study of the Effects Restaurant's Owner's Professional Management Knowledge on Business Performance - Focus on Small Restaurant's Owner in Sungnam City Area -
• 발행기관: 한국외식경영학회
• 저자명: 유지은(Yu Ji Eun) 강근옥(Kang Kun Og) 신미혜(Shin Mee Hye)
• 간행물 정보: 『외식경영연구』14권 5호, 179~196쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This paper investigates the influence of small restaurant's owner professional knowledge factors on business performance. The study is based on 312 restaurant's owners which was sampled snow ball method. The result from multiple regression analysis suggested as follows: 1) Restaurant's owners consider that knowledge about customer service and human resource management effects factors on restaurant's revenue. 2) It is the significance variable affecting net income that knowledge about customer service, human resource management and knowledge about cost. The result provides the directions for feasible knowledge what is the best education contents to pre-restaurant's owners.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 실증분석

Ⅳ. 결론

참고문헌

키워드

Restaurant owner's knowledge Knowledge about customer service Knowledge about human resource management