부산지역 특급호텔의 와인 촉진 방안에 관한 연구

• 영문명: A Study on Wine Promotion at Five Star Hotels in Busan
• 발행기관: 한국외식경영학회
• 저자명: 김석지(Kim Seog Ji) 김의근(Kim Eui Keun)
• 간행물 정보: 『외식경영연구』10권 1호, 247~267쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.03.31

영문 초록

This paper is focused on studying wine promotion at five star hotels in Busan area. Comparing to seoul, how is wine consumption different? Is wine sales difference among hotel outlet existed? What is the major factor affected on wine sales? Wine consumption volume in Seoul is higher than the volume in Busan which is still in beginning stage. Wine sales difference among hotel outlet is existed. Sales volume of western restaurant and buffet restaurant is higher than other restaurant such as Korean, Japanese, Chinese Restaurant. Sommelier employment and periodical wine education to restaurant employee are one of major factors to increase wine sales. Finally, wine promotions such as wine sample party, discount event and development of new menu matched with wineplay a role to increase sale.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 국내 와인 촉진 현황과 문제점

Ⅳ. 촉진 방안

Ⅴ. 결론

참고문헌

키워드

Wine sales Sommelier Promotion