외식산업 기업윤리에 대한 대학생의 인식에 관한 연구

• 영문명: A Study on the University Students' Recognition on the Business Ethics in the Foodservice Industry
• 발행기관: 한국외식경영학회
• 저자명: 정효선(Jung Hyo Sun) 윤혜현(Yoon Hye Hyun)
• 간행물 정보: 『외식경영연구』10권 1호, 111~132쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.03.31

영문 초록

This study investigated University student's recognition on the business ethics in the foodservice industry, majoring culinary science and foodservice management. Self-administrated questionnaires were completed by 301 students and data were analysed by frequency, t-test, ANOVA, chi-square and regression. Students answered that practice of business ethics was below the average, and that business ethics had a significant impact on the image of restaurant industry. Companies that carried out business ethics were considered to enjoy consumer confidence more than others, and they were thought to have a better business performance as well. Students believed that companies shows improvement in business ethics and they answered that the careful watch by the mass media and consumers on the undesirable practice of business ethics by companies was main reason to improve their practice of business ethics. Regression analysis showed that the image of companies significantly influenced on the importance of business ethics, and the necessity of business ethics was also significantly dependent on consumer confidence and the image of companies.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Business ethics Foodservice industry Recognition Students