HMR 이용고객의 선택속성이 지출과 구매빈도에 미치는 영향: 서울지역 푸드코트 소비자를 대상으로

• 영문명: A study on the Effects of Using HMR Customer's Selection Attribute on Expenditure and Purchasing Frequency: Focus on Customers Using Food-court in Seoul
• 발행기관: 한국외식경영학회
• 저자명: 김성혁(Kim Sung Hyuk) 권상미(Kwon Sang Mi) 심보섭(Shim Bo Seop)
• 간행물 정보: 『외식경영연구』10권 1호, 91~110쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.03.31

영문 초록

The purpose of this study is to identify the impact of HMR customers' selection attribute on expenditure and purchasing frequency. The survey was collected by 350 respondents who had an experience of using four stores at food-court in seoul' Out of 350 copies of questionnaire, only 324 copies responded with sincerity were made an object of the analysis. Methods of analysis including frequency, factor analysis and logistic regression analysis with SPSS 11.5 were conducted. The result of research is as follows. First of all, convenience and clean atmosphere among selection attributes of HMR shop have a significant influence on both lunch and dinner price acceptance. Secondly' product/package and clean atmosphere among selection attributes of HMR shop have an effect on one time expenditure. Finally, selection attributes of HMR shop has no impact on purchasing frequency.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구 검토

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

HMR Selection attribute Expenditure Purchasing frequency