프랜차이즈 성과의 결정 변수

• 영문명: The Determinants of Fast-food Franchise Performance
• 발행기관: 한국외식경영학회
• 저자명: 박주영(Park Ju Young) 이종철(Lee Jong Chul)
• 간행물 정보: 『외식경영연구』10권 1호, 51~69쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.03.31

영문 초록

This study attempted to find the determinants of the performance of franchisee performance and satisfaction. The study found that performance-oriented entrepreneurs had better entrepreneurial disposition. The study also found that the franchisees ' entrepreneurial disposition influences a positive effect on their performance. The franchisors marketing competence play a very important role in the franchisees' performance and high「performing franchisees are satisfied with the franchisor. These result show that the marketing competence of a franchisor is very important to increase the performance of its franchisee. It is suggested that future study has to research to increase the marketing competence of a franchisor and its performance with considering this result.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 프랜차이지 생과의 결정변수에 관한 이론적 고찰

Ⅲ. 연구가설의 설정과 조사방법

Ⅳ. 가설의 검증 및 해석

Ⅴ. 결론

참고문헌

키워드

Franchise Goal orientation Performance orientation Entrepreneurial disposition Managerial competence Marketing competence Performance