식생활 라이프스타일 유형에 대한 연구

• 영문명: An Exploratory Study on Dietary Behavior in Lifestyle
• 발행기관: 한국외식경영학회
• 저자명: 설훈구(Sul Hoon Ku) 이상호(Lee Sang Ho) 전재균(Jun Jae Kyoon)
• 간행물 정보: 『외식경영연구』10권 2호, 267~284쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

Lifestyle has been the object of intensive research since its importance for market segmentation and consumer behavior has long been recognized. However, there has been relatively little consideration of dietary behavior in lifestyle. This study aims at providing a deeper insight into profiles of consumers according to their lifestyle patterns. Survey was conducted by self-administered questionnaires and 395 usable responses were collected from consumers in Busan area from Dec. 10th to Dec. 30th, 2004. The survey identifies that the sample can be divided into four clusters(western food oriented, eating-out oriented, wellbeing oriented, and gourmet oriented) according to their dietary patterns in lifestyle. The results then demonstrates that each of these segments has different profiles in terms of the dietary behavior they engage into and in terms of their socio-economical characteristics. These findings indicate that restaurants should take into account their patrons' dietary behavior in lifestyle as a means of market segmentation.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Lifestyle Dietary behavior Segmentation