농촌관광객의 지역농산물 구입의사 영향 요인

• 영문명: Determinants of Rural Tourists’ Behavior for Buying Local Food Products
• 발행기관: 한국외식경영학회
• 저자명: 이민수(Lee Min Soo) 박덕병(Park Duk Byeong) 윤유식(Yoon Yoo Shik)
• 간행물 정보: 『외식경영연구』12권 2호, 297~314쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

Rural development policy has supported rural tourism as a means to diversify rural economy, and the production of local and regionally denominated food as a means to differentiate agricultural production. The aim of this study is to address tourists' decision to buy local food products while visiting rural areas. The empirical evidence points to two important conclusions. First, visitors who choose to purchase local food products have distinct characteristics that differentiate them from visitors who do not usually consume local food products. Second, the visitors who buy local food products depends highly on their habits concerning food consumption and personal and neutral information. The findings should be of interest to practitioners of rural development as they point out to possible market segmentation and communication potentials.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Rural tourism Local food Logistic regression