외식기업의 시장 환경특성이 내부마케팅 및 내부마케팅과 경영성과의 관계에 미치는 영향

• 영문명: Effects of Market Environmental Characteristics both on Internal marketing and on the Relationship of Internal Marketing and Business performance in Food Service companies: Focused on Busan area
• 발행기관: 한국외식경영학회
• 저자명: 남외자(Nam Woi Ja) 이충섭(Lee Choong Seop)
• 간행물 정보: 『외식경영연구』12권 2호, 29~52쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This study analyses internal marketing differences based on market growth, market uncertainty, and market competition and also analyses the moderating effect of market environmental characteristics above on the relationship of internal marketing and business performance of food service companies. According to the result, market environmental characteristics of food service companies gives effect on the difference of key internal marketing activities suggested in current research as power delegation, internal communication, training, management assistance, and compensation. However, market uncertainty is related only with the difference of power delegation and internal communication. Moderating effect of market growth is significant for every relationship of the internal marketing activities and business performance. Moderating effect of market competition is significant for cases of internal communication and training activities and moderating effect of market uncertainty is significant for the case of internal communication activity only.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구의 검토

Ⅲ. 연구 설계

Ⅳ. 실증연구

Ⅴ. 결론 및 시사점

참고문헌

키워드

Market Growth Market Uncertainty Market Competition Internal Marketing Business Performance