패밀리레스토랑 종사원의 성격유형이 직무만족과 고객지향행동에 미치는 영향에 관한연구

• 영문명: A Study of the Family Restaurant employees’ Personality Type the impact job satisfaction and customer-oriented behaviour
• 발행기관: 한국외식경영학회
• 저자명: 백남길(Baek Nam Gil) 이애주(Lee Ae Joo)
• 간행물 정보: 『외식경영연구』12권 2호, 155~181쪽, 전체 26쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

The purpose of this study is to analyze the impact of employees personality types on job satisfaction and customer-orientation behaviour in a family restaurant. 276 data were collected from four family restaurants in Seoul and Kyeonggi Province and analysed by frequency, factor analysis, and multiple regression. The results were as follows: First, job satisfaction based on personality types were highly correlated with responsibility, compassionateness, reality, freedom, understanding, warmth, future-orientation. Second, job satisfaction and customer meeting orientation is strong related to customer perceive orientation and has a negative impact for the customer profit orientation. Therefore, hiring right person and providing regular training program will give employees enhance customer meeting orientation rather than revising employees personality.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 실증분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Personality Type job satisfaction customer-oriented behaviour