와인바의 서비스스케이프가 점포이미지, 고객만족에 미치는 영향

• 영문명: The Effect of the Empathic Factors of the Employees in the Food Service Industry on Emotional dissonance and Customer Orientation
• 발행기관: 한국외식경영학회
• 저자명: 전현모(Jeon Hyeon Mo) 문옥선(Moon Ok Sun) 전정연(Jeon Jeong Rian)
• 간행물 정보: 『외식경영연구』12권 2호, 183~203쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This study is the examine the impact of Servicescape on Store Image and Customer Satisfaction in Wine Bar. For this purpose, the authors developed a structural model which consist of above variables. Data was gathered from customers visiting in wine bars or customer who prefer to drink Wine. Considering the influential relationship between the effective management of servicescape quality and Store image, customer satisfaction, these results is thought giving meaningful and tangible. The result of this research is first, the accessibility, functionality has significant impact of Servicescape on Store Image and Customer Satisfaction in Wine Bar, but indoor temperature and humidity, air, light and comfortable facilities and convenience of the convenient, indoor signs, the accuracy of the signal and does not affect the Store Image and Customer Satisfaction in Wine Bar. Second, as the store image is getting higher the customer satisfaction has increased too. The significance of this research is that there are a lot of research about hotel, restaurant, family restaurant. This research of Servicescape on Store Image and Customer Satisfaction in Wine Bar can take advantage of useful information in the growing segments of the wine market.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Wine Bar Servicescape Store Image Customer Satisfaction