스포츠이벤트 참가자의 참여동기가 참여만족도에 미치는 영향

• 영문명: The Effect of Motivation on Satisfaction Among Sports-event Participants -Focused of Local Marathon Tournament-
• 발행기관: 한국외식경영학회
• 저자명: 김경회(Kim Kyung Hoe) 이관표(Lee Kwan Pyo)
• 간행물 정보: 『외식경영연구』12권 2호, 275~295쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

The purpose of this study is to analyze the effect of motivation on satisfaction among sports-event participants. We performed the study using participants in a local marathon event as a sample. The results are as follows. In sport events that require participation, we found internal motives showed more satisfaction, consistency in participation and psychological effects that external motives. Participants in marathon events seemed to regard health-oriented views as a major motive. In the sport event, it showed the higher the motives for self-development and health were the higher the satisfaction for participation. It therefore is appropriate to make the sport event health-focused. In the sport event, the marathon has to be held as a comprehensive event that combines other tourism activities.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 분석

Ⅳ. 결론 및 제언

참고문헌

키워드

Motivation Satisfaction Marathon Tournament