패밀리레스토랑 기대불일치가 고객행동에 미치는 영향

• 영문명: A Study on the Effect that Family Restaurant Visitors’ Importance-Satisfaction Discontinuation has on Purchase Behavior Decision
• 발행기관: 한국외식경영학회
• 저자명: 손재근(Shon Jae Keun) 이정은(Lee Jung Eun)
• 간행물 정보: 『외식경영연구』12권 2호, 115~131쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This study is intended to survey how much the importance which family restaurant visitors recognize and the satisfaction after visiting it has an effect on purchase behavior decision that is general satisfaction re-visit intention, brand exchange after analyzing family restaurant service quality gap factors that have importance-satisfaction discordance with positive, negative and net discordance. The effect that the service factors between importance and satisfaction about family restaurant service quality have on purchse behavior decision proves to be important compared with other factors. Negative gap and net of restaurant facilities turned out to have a negative effect on re-visit intention in brand exchange and positive gap factor.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Disinformation Purchase Behavior Decision