호텔 F&B 조직의 시장지향성과 조직몰입의 관계

• 발행기관: 한국외식경영학회
• 저자명: 조춘봉(Chun Bong Cho) 이상현(Sang Hyun Lee) 이상건(Sang Gun Lee)
• 간행물 정보: 『외식경영연구』13권 1호, 151~171쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

The purpose of this study is to investigate the relationship between market orientation and organizational commitment among hotel F&B organizations. From the literature review, the market orientation measurement tool of hotel F&B organizations has been developed. In addition, an empirical study has been conducted to identify the relationships between market orientation and organizational commitment. Survey was conducted with 256 samples of Super Deluxe Hotel F&B employees from Kang-nam Gu, Seoul. Factor analyses identified three internal dimensions of market orientation as customer-oriented, competitor-oriented, and interfunctional-coordianted. And internal dimensions of organizational commitment were identified as behavioral and attitudinal. Canonical correlation analysis was employed to verify research hypothesis. Research findings revealed that there were significant canonical correlations between market orientation and organizational commitment among hotel F&B employees. Especially customer-oriented of market orientation was highly correlated with attitudinal commitment. And implications of these results were examined.

키워드

Organizational commitment Market orientation Hotel F&B organizations