글로벌 미디어 사업자의 한국 시장 진입 특성

• 영문명: Penetration Strategies of Global Media Companies into Korean Market
• 발행기관: 한국IT서비스학회
• 저자명: 이문행(Moonhaeng Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제3호, 195~205쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

Global media companies like Sony, Fox, Vivendi, and Disney expand their activities aggressively to foreign markets. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on two companies Fox and Sony who manage successively in Korean market. Particularly, these two media companies launched in Korean market several channels, joint venture companies with Korean partners and have expanded. Korean channel in East asian countries.

목차

Abstract

1. 서론

2. 이론적 배경

3. 분석 결과

4. 결론

참고문헌

키워드

Penetration Strategies Global Media Companies