음성무제한 요금제경쟁의 경제적 분석

• 영문명: An Economic Analysis of Flat Pricing for Unlimited Voice Calls: Necessary Conditions and MNO's Strategy
• 발행기관: 한국IT서비스학회
• 저자명: 김원식(Weonseek Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제3호, 111~126쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

As the gaps become narrower in interconnection fee and volume rate, the MNOs began to introduce flat pricing for unlimited voice traffic competitively in Korea wireless telecommunication market : 'unlimited talks within intra-network' by the 1st operator, followed by the 3rd operator's 'unlimited talks over all networks'. As a result, subscribers tip in toward the third ranked operator and could bring a substantial change to steadfast market structure over the last decade in Korea. This paper aims to develop a simple economic model to analyze competition with flat pricing for unlimited voice traffic, and to check whether the pricing can be appropriate for the MNOs. The results show that MNOs already step in the necessary conditions to launch flat pricing for voice traffic. It also predicts that the MNOs compete with unlimited talk over all networks and set a single fee in an equilibrium At present, the MNOs run virtually identical pricing for unlimited talk over all networks, considering their differentiation with respect to service quality, coverage and brand preference.

목차

Abstract

1. 서론

2. 무제한요금제 관련 동향

3. 분석 모형

4. 통신사의 무제한요금제 선택

5. 결론

참고문헌

키워드

MNO(Mobile Network Operator) Unlimited Talks Subsidy Interconnection Fee