집단지성 플랫폼으로서의 소셜미디어

• 영문명: Social Media as a Platform of Collective Intelligence: An Exploratory Analysis Based on Communication Types
• 발행기관: 한국IT서비스학회
• 저자명: 김태원(Tae-Won Kim) 김상욱(Sang-Wook Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제3호, 127~149쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

Is the social web environment in which production, distribution and consumption of information occurs from users an environment where manifestation of collective intelligence is easily made? Or is the social web environment a condition that incites people to depend on the groupthink due to biased information? It is important to conduct empirical studies on the possibility of social media as a tool of collective intelligence under the situation where conflicting opinions prevail. However, most of the existing studies related to this were limited to an exploratory research rather than an empirical research. In this regard, this study attempted to examine if the social media can perform a part as a platform of the collective intelligence empirically. Based on the experimental results, it can be safely said that the communication methods of social media showed its usefulness in both 'intellectual capacity of the group' and 'problem-solving skill of the group.'

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구설계

4. 연구 결과

5. 결론

참고문헌

키워드

Social Media Collective Intelligence Groupthink Communication Type Anchoring Effect