개인화된 전시 서비스 제공을 위한 관객 반응을 고려한 지능형 인터랙티브 시스템

• 영문명: A Study on Intelligent Interactive System Considering Audience’s Response for Providing Personalized Exhibition Service
• 발행기관: 한국IT서비스학회
• 저자명: 박원국(Won Kuk Park) 최일영(Il Young Choi) 안현철(Hyun Chul Ahn) 김재경(Jae Kyeong Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제2호, 229~242쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The MICE(Meeting, Incentive travel, Convention, and Exhibition) industry grows steadily. Especially, exhibtion inderstry plays an important role as the effective sales and marketing tools. However, lots of studies have focused on the flow analysis of audience traffic, booth recommendation or formulaic interactions between audiences and contents in the exhibition hall. In this study, we proposed an intelligent Interactive system considering audience’s response for providing personalized exhibition service. First, we extracted components of the system architecture through the previous studies. Second, we suggested the system architecture and scenarios for intelligent interactions between audiences and contents. We hope that the proposed system will strengthen the basis for implementing interactive system in the exhibition industry.

목차

Abstract

1. 서론

2. 이론적 배경

3. 개인화된 서비스 제공을 위한 지능형 반응 시스템 구성

4. 가상 전시 시나리오

5. 결언

참고문헌

저자소개

키워드

Audience Response Interaction Exhibition Intelligent Interactive System