IT서비스품질과 경영교육의 성과

• 영문명: IT Service Quality, Business Education Service Quality and Its Outcomes
• 발행기관: 한국IT서비스학회
• 저자명: 강만수(Man-Su Kang) 박상규(Sang-Kyu Park) 석영기(Yeung-Ki Suk)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제2호, 169~183쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

Since the competition of higher education is more and more critical, the improvement of educational services is importantly considered. Despite the current situations, there are few studies addressing the relationships between education service quality and its outcomes. As educational service quality plays a key role in improving student satisfaction, universities provides a high level of educational services for students and reinforce their competitiveness through student satisfaction. This research investigates the relationships among IT service quality, business education service quality, trust, student satisfaction and student loyalty. In so doing, the current study establishes a theoretical model to test the proposed relationships. The results further suggest that the indirect effect of the IT service quality and the business education service quality enhances its impact of student satisfaction, trust, student loyalty. Finally, the authors draw conclusions and further research directions.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구방법

4. 실증분석

5. 결론

참고문헌

저자소개

키워드

IT Service Quality Business Education Service Quality Trust Student Satisfaction Student Loyalty