IT 서비스의 전환 수용

• 영문명: Adoption of Change in IT Services
• 발행기관: 한국IT서비스학회
• 저자명: 이형용(Lee, Hyoung-Yong) 안현철(Ahn, Hyunchul)
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2010추계학술대회, 350~356쪽, 전체 7쪽
• 주제분류: 공학 > 전자/정보통신공학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

Lots of research on electronic commerce (EC) and virtual community (VC) have been conducted. The analysis of information systems (IS) usage based on a technology acceptance model (TAM) has proven to be successful across almost all online service contexts. Previous studies have focused on only one area, such as EC or VC. In addition, little research has been done to analyze the relationship between VC and EC. Also, the effects of some factors on user intentions, captured through several theories such as TAM, have been demonstrated. Yet few studies have explored the salient relationships of virtual community users’ EC acceptance. To fill this gap between VC and EC research, this paper attempts to develop a research model that extends the TAM perspective to some factors that affect EC and VC adoption in view of the additional contributions of trust in the service provider and trust of members. In this extension, we propose a TAM-to-TAM model and analyze the transfer effect of trust between these TAMs. The research model was empirically tested in the context of a social network service. Our result showed that trust transfer plays a key role in connecting the two adoption beliefs. Overall, this study preliminarily confirms the salience of trust transfer in online services.

목차

요약

1. Introduction

2. Literature Review

3. Model Development and Hypotheses

[References]