화주와 통관업체간 신뢰가 거래지향성 성과에 미치는 영향에 관한 실증분석

• 영문명: An Empirical Study on the Effect of Trust between Shippers and Customs Brokers on Long-term Orientation Performance
• 발행기관: 한국국제상학회
• 저자명: 홍의(Eui Hong) 박영태(Young-tae Park) 노용운(Yong-woon Ro)
• 간행물 정보: 『국제상학』國際商學 第26卷 第2號, 229~249쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The feasibility of building long-term strategic partnership between foreign trade companies and customs brokers most likely relies on the level of mutual trust. Important factors for establishing long-term orientation between them are effective communications, reducing opportunistic behavior, terms and conditions of contract, and building up the trust through above three factors. This research analyzes the effects of the trust on the mutual long-term orientation by conducting empirical tests. It results that the level of mutual trust is significantly influenced by the three factors which are effective communications, reducing opportunistic behavior and terms and conditions of contract. And the trust also has an effect on affirming commitment.

목차

Abstract

Ⅰ. 서론

Ⅱ. 국내 수출입 통관절차의 문제점

Ⅲ. 관계마케팅의 이론적 고찰

Ⅳ. 실증분석

Ⅴ. 결론

참고 문헌

키워드

Long-term orientation Trust Commitment Mutual trust between foreign trade companies and customs brokers