국가 이미지가 제품만족 및 재구매 의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Product Satisfaction and Re-purchase Intention in Country Image - Focused on the China Image -
• 발행기관: 한국국제상학회
• 저자명: 이제홍(Je-hong Lee)
• 간행물 정보: 『국제상학』國際商學 第26卷 第2號, 251~268쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

China has made rapid progress to a market economy. Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on product satisfaction and re-purchase intention for china country image. This paper investigates the determinants on product satisfaction and China country image in the China’s goods of Korea consumer. The questionnaires are sended 500 samples and 360 returns, 338 of them are analyzed for a this study. This paper has there main a parts, Multiple regression result shows that the goods satisfaction are positively affected by ‘political image’, and ‘the character of a nation’. However, The ‘society safety, ‘industrialization level’, ‘economic image’ and ‘cultural image’ does not affect in goods satisfaction. Also, the Chinese goods satisfaction are positively affected by the re-purchase intention.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구모형과 가설설정

Ⅳ. 연구 분석결과

Ⅴ. 결론

참고 문헌

키워드

Product Satisfaction Country Image Society Safety Industrialization Level Economic Image Political Image Cultural Image The Character of a Nation